In the fall of 2017, I became involved in Forth Chicago, an organization focused on creating intentional events that celebrate Chicago’s creative community and connect women entrepreneurs. I currently sit on the executive board as the in-house designer, managing pro-bono graphic projects and social media.
Given that the organization was started in 2012, the brand needed an update. The members felt that they had outgrown their crafty, homespun visual identity and wanted the new design to feel empowering while highlighting the unique blend diversity and sisterhood.
The three concepts I delivered experiment with these qualities in different ratios. The first concept, Approachable Elegance honors the tight-knit community, while the final concept, Mess & Moxie showcases their individuality. Forth ultimately chose Women Warriors as its new identity – it best embodies the fierceness and go-getter attitude of the Forth community.