Jane Iredale Mineral Makeup is an all natural make-up brand that focuses on sustainability. This project was a collaboration with Interbrand to help to expand the product line into haircare.
I designed a logo refinement, ad series and packaging consisting of shampoo, conditioner and finishing spray in a variety of scents. Capitalizing on the natural, handmade quality of the brand, I created a hand-lettered pattern and fresh and vibrant color scheme.
At the close of the project, I presented my design and facilitated discussion with the designers at Interbrand’s Cincinnati offices. This project was a great opportunity to design for a real-world client and garner feedback from design professionals.