Meijer grocery store tasked the design team of Coho Creative with a redesign of their popular line of juices, Tropical Blends. Meijer wanted the new design to reeducate consumers on the type of product they are buying; many Meijer shoppers were confused by the vagueness of “Tropical Blends.” My design was ultimately chosen to move forward into Meijer’s 200 nationwide stores.
Because of the consumer confusion, the design puts much more emphasis on versioning than the sub-brand. In addition to the hierarchy adjustment, the updated design relies heavily on vibrant imagery to provide further versioning between the four flavors and to communicate freshness and mouthwatering taste.
Refrigerated Juice Blends was recognized by Graphic Design USA, winning a 2016 GDUSA award for outstanding package design.